A day unplugged

It was only one day. No digital devices. Which meant no YouTube, Facebook, Skype, chat, email, Farmville, etc. Seems simple and easy enough. But the results were anything but. This experiment among college students resulted in all the tell tale signs of addiction and withdrawal.

Unplugged experiment

What does this mean for you as a marketer? It  means if you aren’t present in these places that college students are addicted to, then you are going to be in big trouble, if you aren’t already.