I lied

A while back I wrote a post titled “Never offer a discount.” I even wrote a second post on the subject of offering discounts which you can read here. Both posts discuss the reasons that you should never offer a discount. In a nutshell, you should provide value and keep your prices firm. Don’t cheapen your brand. Yadda, yadda, yadda…well, I’ve changed my mind…sort of.

Recently, my company offered its first discount in over 20 years. It was not something that came easily. There was plenty of internal discussion about the effects of doing such a thing. But ultimately we did. And here is why.

Everyone knows we are in difficult times.  And the staffing industry is no different. But when the subject of offering a discount came up, it was always a short discussion. Nope, we’re not doing that. Eventually, however, we decided that as a long time contributor to the success of so many companies in Silicon Valley and around the country, it was time for us to give back a little and show some support. The unusual economic times dictated it. So we did. And we wrote up a nice letter explaining why we were doing it.

So while I said “never offer a discount,” there are clearly times when it makes sense. And those times are not when you are desperate for business but when you are providing support to your community.

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