Have to vs. get to

If you are not telling everybody about your service, then its probably not that great. You recommend movies, restaurants, and TV shows to others without hesitation. That’s because you have an emotional attachment to them. They brought some joy to your life and you want to share that with others. But do you have the same feeling about the service you offer?

If you truly believe your service will improve someones life, you are already telling people about it. You are figuring out ways to reach the people that will benefit from it and telling them all about it. You are disappointed when you get voice mail because you lost out on an opportunity to tell someone about your service. Is your attitude that you “have to” sell your service or you “get to” sell your service?

Let me give you a a great example.

I get lots of sales calls at work. And because of this, I don’t answer my phone if its not a number I recognize. So the other day I’m sitting at my desk working away and I get paged that there is a call for me. So I pick it up and surprisingly its a sales call. But the thing is, the guy was so sure that I would benefit from his service that he felt it was that important to speak with me. At first I was a little irritated but the more I listened to the guy, it was apparent that he really believed in what he was selling. He felt he just had to reach me. This guy had the privilege of “getting to” sell his service not “having to.”

There is a big difference and your customers and prospects can tell.

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Whatever you blog about, don’t do this

I came across something last week that shock me to some degree. A major, multi-national company had made a post to their blog that basically outlined their services. It was like reading a company brochure. It was painful to read. I almost commented on the post but realized my sanity would be better served if I just left it alone.

If you are blogging, or plan to blog, do us all a favor and please do not post anything that feels “corporate”. And please do not write about anything that belongs on your website. Your posts should be informal, informative, current, trustworthy, honest, and to the point. Blogging is about having a conversation and providing insight not telling the world what you are selling.

As my CEO said in the first post on our company blog, “Yes, this is the ATR blog and I could write about ATR, but that’s probably not what you want to read. If you want to read about ATR, you would go to our website.”

Amen.