Marketing Key #11 of 13

Marketing Key #11 – A service cannot be returned like a product can.

This is something that is often forgotten and the reason that trust is so important. People who are buying a service are agreeing to pay for it before they even gain the benefits of the service. And if they don’t like the service they are unable to return it for a replacement. They are simply stuck without the service and will need to find someone else who can provide it to them. As a result it is very important to stay in close contact with a new customer to make sure their needs are being met on every level.

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