Differentiate or die

Differentiate

Which brochure would you pick?

The subject of differentiation seemed to come up in my world quite often over the last few weeks. Seems like a sign from the Marketing Gods to write a post.

It all started during a recent trip to Hawaii. My wife and I were trying to decide what exactly we wanted to do with our time on the island. So we went downstairs to visit the concierge in our hotel lobby and were confronted with this rack of brochures. Umm, can you say too much information?

How the heck does someone actually decide which of these brochures to look at? Just another example of why it is important to have something that sets you apart. If you are simply on the rack with all of your competitors, you are in big trouble.

By the way, we didn’t look at a single brochure on this rack. We asked the lady that cleaned our room and some of the other guests at our hotel what they recommended.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: