Marketing Key #8 of 13

Marketing Key #8 – Use social media to provide value, gain trust, and spread your message.

Social media can be a powerful tool, especially if you are selling a service.

One of the keys to selling a service is that customers view you as an expert, and what better way to do this than through social media. Examples may include:

  • Instructional videos posted to YouTube
  • Blogging about your industry
  • Creating an online community (facebook, message board, forum, etc.) around your service/industry
  • Instructional podcasts

There are many other things that can be done as well. The key is to do your research and start leveraging social media as soon as possible. It doesn’t cost a thing (except your time) and the reach can be enormous. Just remember that quality is key. Your name will be attached to whatever you put out there. And once its out there, there’s no bringing it back.


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