Marketing Key #9 of 13

Marketing Key #9 – Empower your customers, share information.

So often we focus on selling, selling, selling. Which is obviously important. But it is my belief that one should also be in the business of sharing and providing information to our customers and potential customers.

When someone is a potential customer, they are looking for information. They want to gather as much as possible so they can make an informed decision. So why not be the place where they can get it? The information can be self generated or you can simply be an aggregater of information that you know will be useful to your potential clients. Always be sure to reference where the information is from if you do not create it yourself.

When someone is a current client, why not learn enough about them so you can provide them with information that would find useful? Magazine articles, blog posts, newspaper articles, industry news, etc. Be a resource for them, not just a vendor.


10 things you should never have on your website

Last week while surfing the Internet I came across a surprising number of shockingly bad websites. Which got me thinking about some things that should absolutely never be on a website. Below are 10 things that immediately came to mind, some of which I actually saw. Please feel free to add to the list in comments.

1. A spinning globe

2. or anything spinning for that matter

3. Pictures of puzzle pieces (This is not a creative way to show your company “completes” a picture)

3. A picture of a handshake (Shows the very minimal thought you put into your image selection)

4. A mailbox icon for email (Can you say 1997?)

5. A giant red, spinning “e” for email (Can you say 1998?)

6. Low quality images (use a site like istockphoto for inexpensive, quality images)

7. Anything that scrolls across the screen

8. Poorly Photoshopped images (If you don’t know how to use Photoshop, don’t broadcast it to the world)

9. Google AdSense (Nothing says “I’m cheap” like AdSense on a company website)

10. Your countries flag on the homepage (national pride is great, but there shouldn’t be a flag on your home page…unless you’re selling flags)

Marketing Key #8 of 13

Marketing Key #8 – Use social media to provide value, gain trust, and spread your message.

Social media can be a powerful tool, especially if you are selling a service.

One of the keys to selling a service is that customers view you as an expert, and what better way to do this than through social media. Examples may include:

  • Instructional videos posted to YouTube
  • Blogging about your industry
  • Creating an online community (facebook, message board, forum, etc.) around your service/industry
  • Instructional podcasts

There are many other things that can be done as well. The key is to do your research and start leveraging social media as soon as possible. It doesn’t cost a thing (except your time) and the reach can be enormous. Just remember that quality is key. Your name will be attached to whatever you put out there. And once its out there, there’s no bringing it back.