Proper messaging

One of the challenges that I am constantly faced with in my job is proper messaging. There seems to always be some internal discussion around what is the proper message for what we are trying to accomplish. And without failure, there always seems to be at least one person that is viewing things from the inside out instead of the outside in.

Inside out means we are saying what WE want them to hear. Outside in means we are saying what THEY want to hear. Big difference.

And many times I have colleagues who think what WE want them to hear is the same thing as what THEY want to hear. Sometimes true, but not usually. I’ve been guilty of this myself. Its easy to do.

It’s so important to take the time to make sure your messaging is correct. Once they are paying attention, you can always tell them what you want them to hear later.

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