Distraction vs. engagement

Are your attempts at gaining new customers simply distractions to try and get their attention or methods for engaging them? There is a big difference.

Most attempts by companies to gain new customers are simply eye catching images, loud audio, bright colors and so on. They attempt to distract us from what we are doing and push the product or service into our face. Louder, brighter, flashier, more shocking. Repeat and distract. Short term (as in a few seconds) this may work, but long term, very little is accomplished.

Look to engage your target audience. Provide value to them. Instructional videos, expert advice, daily blog postings, white papers, anything that will engage them and leave them better off than before they came in contact with your company. Do this well and they will seek you out.

Engage don’t distract.

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