People buy people

Its important to remember that when customers or companies buy a service, they are really buying the person selling the service. Do your customers want to buy you? Do you have people within your company that customers want to buy?

Your service is doomed to fail if you don’t have “buyable” people selling it.

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One Response

  1. How true, even though most people will claim they don’t care who’s selling it, they just care about the product. But buyers are still humans and people like to buy from people they like.

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