Marketing Key #5 of 13

Marketing Key #5 – Trust is VERY important.

Gaining your customers trust is imperative when you are selling a service. Customers are buying a promise that you will do something for them…fix their computer, design their website, clean their teeth, trim their trees, etc. The customer’s buying decision is based on how they feel about you and their perception of whether they can trust you to do the job. There is no product for them to try on, try out, taste, etc. before they purchase.

As a result, it is important to market your service in such a way. Be prepared to answer lot’s of questions, provide information on your website, get certifications, show that you know your industry and basically do anything to build trust. And above all be honest. It is very easy for customers to find information these days. The last thing you want to do is give them a reason not to trust you.

This is one of my favorite stories on how a CEO built instant trust.