Know your touch points

Every time, every place, every moment a customer interacts with your company, you have a touch point. A touch point can be any number of things, including:

  • visiting your website
  • receiving and paying an invoice
  • interacting with your customer service
  • one of your employees at a job fair
  • your listing in a local directory
  • a review of your service on Angie’s List
  • an ad for your company
  • your business card
  • your brochure
  • your hold music
  • driving by your office

Its important to know all your touch points and know what each one is saying to your customers.

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