Marketing Key #3 of 13

Marketing Key #3 – Being viewed as an expert is key

It is important to be viewed as the expert when you are selling a product…but it is imperative when selling a service. Customers are buying a promise from you. And an expert is perceived as someone who is most likely to deliver. Everything you do should scream “We’re experts!” Collateral material, websites, even the way your sales team dresses. You don’t have to say you’re an expert, just use the proper verbiage, images and approach. The customer will get it. With real estate it’s location, location, location…with selling a service its expert, expert, expert.

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One Response

  1. […] I read in one of Jeffrey Monaghan’s posts the […]

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