You will be judged by your email address

I got a letter in the mail the other day from a company that claims to have the ability to lower my property tax. Interesting service if its true. The letter was fairly well written and had a real signature at the bottom. Nice touch.

But here was the problem. As formal and professional as the letter was, the email address for the guy was his first initial, last name and the number 7 at yahoo dot com. He might as well have been lonleygirl15. Its bad enough that he used a Yahoo email address for his business, but to throw a number in there is absolute death to any sort of credibility that he had created.

People will judge you by your email address whether you like it or not. This goes for business or personal use. Here is an overview of your options and what they mean from a business perspective.

1. @companyname.com – Ideal solution. It conveys professionalism, stability and expertise. An example would be jeff@quickaccounting.com

2. @internetservice.com – This means you signed up for a free email account when you got your home Internet service. An example would be quickaccounting@comcast.com. This is an unwise choice for business purposes. It screams “My business is operated out of my home.”

3. @freewebbasedemail.com – This includes Gmail, Yahoo, Hotmail, etc. Gmail will get you the most credibility out of all these, but it is still unwise to use a free web-based email to communicate with your customers. An example would be quickaccounting@gmail.com.

4. @aol.com – Your business already has one foot in the grave if you decide to use this. AOL has not been a legitimate option for email service since the first days of the Internet. Do not use.

Just as a book can be judged by its cover, so will a business be judged by its email address. Spend the extra $10-$20 to purchase a url and the accompanying email addresses. It will be well worth it.

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