Marketing Key #2 of 13

Marketing Key #2 – Find your customers discomfort and focus on removing it

Whether it be for business or personal needs, most services are purchased to remove a discomfort. IT consultant, house cleaner, doctor, dentist, car rental, gardener, massage, etc. All are services that make life a little easier or a little more pleasant.

Keep this in mind when you are marketing your service. Focus on it. Market to it. You are not simply providing a service, you are making someone’s life more pleasant, less stressful. There is a big difference in how you approach marketing if you look at it this way.

Next up: Key #3 – Being viewed as an expert is key.


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