Who’s the stupid one?

More than once I have heard colleagues complain when a client goes with a competitor.

“What are they, stupid?” seems to be the comment I’ve heard often, “that company is horrible.”

In fact, I think I myself have uttered these words more times than I care to admit.

But is it really the client who is stupid? Probably not. The fact is, they went with the service that they perceived as having the best value. And if it wasn’t yours, who’s fault is that?

Its probably yours.

Relationships with your clients must be built over time. But never forget that the most important thing is for your clients to know the value of your service and what makes your service different from your competitors so next time they have a decision to make it will be the right one.


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