Marketing the ultimate service

As a marketer, are you following the presidential elections? You should be.

All political opinions aside, politics is the ultimate when it comes to marketing a service. Political strategists are basically marketers with a huge budget trying to position their candidate in such a way that they will get a elected. And what service is bigger than serving one’s country as President of the United States?

Background images are used to convey themes.

Phrases are used hoping they will resonate.

And clothing is selected and worn for a reason.

100’s of millions of dollars will be spent during these campaigns. And nearly all of it will be used to try to get the public to “buy” the service that each candidate is offering. Some things will work and some things won’t. Watch, enjoy and learn.


2 Responses

  1. And I must add the role of social media in this election. It was a blog that derailed John Kerrey’s campaign in the last presidential election. And this time around social media is more than just blogs and is bigger than ever. Just go and ask Ron Paul.

    Now almost anyone can spin anything and it goes viral without that huge budget for airtime.

  2. Lisa, it is amazing how the role of social media has become a large cornerstone of our elections, and in such a short period of time. Heck, John Edwards had a campaign headquarters in Second Life.

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