21 thoughts on video sharing

Let’s talk video and service marketing. Its exciting and daunting at the same time.

There are dozens of video sharing sights out there. YouTube, Revver, Yahoo Video, Veoh, etc. They are all fairly similar with slight variations from site to site. YouTube is probably the best place to start.

Some things to keep in mind if you decide to go down this path.

1. You absolutely should not create a commercial.

2. Make it no longer than 3 minutes.

3. Create value for your target audience

4. Value is not simply a commercial about your company or service.

5. Value is the sharing of knowledge in a way that engages people.

6. Value creates a sense that you are an expert in the information that you are sharing.

7. Value can also be to simply entertain.

8. Creating something that lot’s of people find entertaining enough to forward to their friends can be challenging

9. The wrong video will be mocked and ridiculed…

10. …or even worse, ignored.

11. Put yourself in your clients shoes, what information would they find valuable?

12. Ask your clients what they would find valuable.

13. Is there a pain that you can remove for your clients through video?

14. The video has to be quality.

15. It can be low budget and reflect quality if done right.

16. The goal is to create something that will be shared.

17. Do it in a way that is unique.

18. Make it easy to find.

19. Do NOT make a commercial.

20. Don’t make a video just to make a video. Have a reason.

21. Create a video that makes people realize that you are an expert in your field.

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2 Responses

  1. My Buy

    Thats great info you shared here, content rich and informative, to the point, many thanks and have a great Christmas

  2. @My Buy

    Glad you found the information useful. Happy Holidays to you and yours as well.

    Jeff

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