The listener is in control

Imagine if you could put yourself in a situation where you know everything about what the other person is thinking and they know nothing about what you are thinking.

You can…just ask questions and listen.

Most people love to talk about themselves, their problems, their opinions and if you’re in sales, your product or service. But, you learn nothing while you are speaking. And chances are that your clients learn very little while you are speaking as well. If you simply ask questions and listen you will be the one in control of the situation. You know everything about them. They know very little about you except for the fact that your service can provide a solution to their problem, which you know because you’ve been listening.

The listener controls the conversation.


2 Responses

  1. […] learn nothing while you are speaking Posted on May 2, 2008 by jeffreymonaghan I posted about this last December but it seems to be a subject that comes up over and over […]

  2. Jeffery good article! Every sales person should memorize it.

    This is exactly why God gave us two ears and one tongue. and meant to be used in that proportion.

    Have you ever heard of a salesperson listening them selves out of a sale?

    Keep up the great work.

    Dennis Absher

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