Oprah the expert

For those of you that haven’t seen Oprah’s Favorite Things, it is the ultimate example of an “expert” providing a service. She reveals her favorite items of the year so that her audience members can feel safe that these particular items have been endorsed by Oprah. She has built so much trust with her audience that anything she recommends turns to gold. They view her as an expert.

So the service she is offering is advice on gifts for the holiday’s, and as any retailer that is featured on her list can tell you, the response can be overwhelming.

Reaching the trust level that Oprah has reached is extremely difficult. But it displays how powerful a trusted resource can be when it comes to providing a service. Be honest and trustworthy in everything that your company does. The information is out there to be found, it might as well come from you.


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