“The” or “A”

Paul Williams over at Marketing Profs makes a very simple but powerful post on how the use of the word “The” over the word “A” can make all the difference.

Do you want your plastic surgery done by “A” plastic surgeon or “The” plastic surgeon? Do you want to go to “A” steak house or “The” steak house? Do you want to go to “A” must see movie of the summer or “The” must see movie of the summer?

“The” is the best…”A” is not. These are very small words with very big implications. Thanks for the post Paul.

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2 Responses

  1. …then the phrase “a must-see movie” is an oxymoron.

    Also interesting to note that those who deserve THE status use “A” to describe themselves and those who use THE on themselves are almost always just a bunch of egotistic A’s.

  2. Its probably safe to assume that those who designate themselves as a “The” probably aren’t.

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