We were discussing blogs in a meeting this morning and someone used the term “thought leader.” Now this obviously doesn’t apply to everyone that blogs, but I would say that many thought leaders do blog. And what better way is there to show you are an expert at what you do then to put your “thought leading” thoughts down for people to read and comment on.

If you are an expert in your field, blogging is the singular most important place to show it on the web today. So the logical conclusion is that if you are a service company, someone from your organization should be blogging. Blogging allows you to show that you are an expert…or not.


2 Responses

  1. I agree with you that if you are an expert on anything, the place to show it would be the web. However I think I would prefer to use the term trusted source because it reflects the long tail a little more accurately.

    Also, to the reader, trust is probably the differentiator between the content on a website (prepared, filtered, heavily edited by marketing and advertising folks) and a blog (a personal opinion).

  2. Lisa, you are right as usual. Trusted source is probably the better term. Expert does sound a bit antiquated.

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