How NOT to use Facebook

As a habit, I follow closely what my companies competitors do…press releases, articles, service offerings, etc. And now with Facebook its as easy as becoming a fan of all my competitors to follow exactly what they are up to.
One of the companies I follow is Adecco. Great company, tremendous amount of success. No one can [...]

Marketing Key #8 of 13

Marketing Key #8 – Use social media to provide value, gain trust, and spread your message.
Social media can be a powerful tool, especially if you are selling a service.
One of the keys to selling a service is that customers view you as an expert, and what better way to do this than through social media. [...]

Distraction vs. engagement

Are your attempts at gaining new customers simply distractions to try and get their attention or methods for engaging them? There is a big difference.
Most attempts by companies to gain new customers are simply eye catching images, loud audio, bright colors and so on. They attempt to distract us from what we are doing and [...]

BE what interests people

Thought this post by Paul Dunay was spot on.
Don’t try to interrupt people to get them interested in your brand…BE what interests them. Social media in a nutshell.

Angie’s List, yelp, etc.

The explosion of user generated content on the web has created an entirely new way to market a service. Sites like Angies List and yelp allow joe or jane public to post their experience for virtually any service they have utilized. Laundromat, contractor, doctor, restaurant, dog walker, etc. If the service exists, its probably been [...]

15 thoughts on the basics of blogging

Everyone seems to be blogging but you. You’ve probably read a few articles about it, maybe even checked out a few of them (heck, you’re reading one now), or maybe you even have some favorites that you follow. But how the heck can writing a blog help sell your service? Let’s review some basics.
One of [...]

20 thoughts on SlideShare.net

Creating slide shows and uploading them to the web is a a great way to introduce your company to social media. I view it as a sort of stepping stone to video. SlideShare.net is a great site that gives you all the tools you will need to do this. Here are some thoughts to keep [...]

21 thoughts on video sharing

Let’s talk video and service marketing. Its exciting and daunting at the same time.
There are dozens of video sharing sights out there. YouTube, Revver, Yahoo Video, Veoh, etc. They are all fairly similar with slight variations from site to site. YouTube is probably the best place to start.
Some things to keep in mind [...]

Common social media tools and marketing a service

There are lot’s of them. But let’s look at the basic one’s and how they can be used for marketing a service.  
YouTube (video sharing) - Great tool if you have the resources to make it work. The quality has to be there or a video could actually be damaging to your companies reputation. And reputation [...]

Social media is negative

Have you ever tried getting someone’s opinion when you have them on the phone or are talking face-to-face with them? Most of the time they will not be 100% honest. By nature, most people do not want to create waves so they tend to respond in a way that may not be completely honest. I [...]