Proper messaging

One of the challenges that I am constantly faced with in my job is proper messaging. There seems to always be some internal discussion around what is the proper message for what we are trying to accomplish. And without failure, there always seems to be at least one person that is viewing things from the [...]

Sorry, I can’t do that

One of the most difficult things to deal with in any company are the people that are happier saying “We can’t do that” than “Let’s see if we can figure out a way to do that.” We’ve all worked with them. They almost seem relieved when they can say “We can’t do that.” It means [...]

How to create a tag line

My company is in the process of updating some of our marketing pieces which includes the website, tag line, business cards, etc. I really enjoy the processes used for creating each of these but want to focus on the tag line for this post.
Here is the process I like to use.
1. Come up with a [...]

The Medici Effect and Soft Eyes

I was watching The Celestine Prophecy on Friday night (yes, they made a movie) when I realized the powerful connection between a previous post of mine on The Medici Effect and a post I had read a few months ago on The Nametag Guy’s blog called Soften Your Eyes. And for those of you that [...]

The Medici Effect

The Medici Effect is a popular book that takes an interesting look at creativity and how to … well … create it.  The process described in the book is named after the Medici family whom some credit with igniting the Renaissance in Italy.
The basic premise is that true creativity can be found through the cross-fertilization [...]