Whatever you blog about, don’t do this

I came across something last week that shock me to some degree. A major, multi-national company had made a post to their blog that basically outlined their services. It was like reading a company brochure. It was painful to read. I almost commented on the post but realized my sanity would be better served if [...]

Mario Sundar on business blogging

I thought this was a concise and helpful list of the 7 Habits of Highly Effective Business Bloggers. Mario put this together after his participation at the Blog World Expo.

15 thoughts on the basics of blogging

Everyone seems to be blogging but you. You’ve probably read a few articles about it, maybe even checked out a few of them (heck, you’re reading one now), or maybe you even have some favorites that you follow. But how the heck can writing a blog help sell your service? Let’s review some basics.
One of [...]

Common social media tools and marketing a service

There are lot’s of them. But let’s look at the basic one’s and how they can be used for marketing a service.  
YouTube (video sharing) - Great tool if you have the resources to make it work. The quality has to be there or a video could actually be damaging to your companies reputation. And reputation [...]

Social media is negative

Have you ever tried getting someone’s opinion when you have them on the phone or are talking face-to-face with them? Most of the time they will not be 100% honest. By nature, most people do not want to create waves so they tend to respond in a way that may not be completely honest. I [...]

Am I allowed to blog?

A colleague of mine wondered out loud recently “Am I allowed to blog?” She was worried that her Career Blog had too much personnel information in it and certain members of management might not approve of blogging as a work related activity. My comment to her was that business is not always about business. When [...]

Blogging

We were discussing blogs in a meeting this morning and someone used the term “thought leader.” Now this obviously doesn’t apply to everyone that blogs, but I would say that many thought leaders do blog. And what better way is there to show you are an expert at what you do then to put your [...]