I lied

A while back I wrote a post titled “Never offer a discount.” I even wrote a second post on the subject of offering discounts which you can read here. Both posts discuss the reasons that you should never offer a discount. In a nutshell, you should provide value and keep your prices firm. Don’t cheapen [...]

Distraction vs. engagement

Are your attempts at gaining new customers simply distractions to try and get their attention or methods for engaging them? There is a big difference.
Most attempts by companies to gain new customers are simply eye catching images, loud audio, bright colors and so on. They attempt to distract us from what we are doing and [...]

Marketing Key #6 of 13

Marketing Key #6 – Customer referrals are key to growth
Referrals and endorsements are an important part of any business. There is nothing more powerful than a friend or trusted colleague recommending a product or service. But there is an important difference between product or service referrals. Let’s examine.
Product: Let’s say your neighbor knows you need [...]

Angie’s List, yelp, etc.

The explosion of user generated content on the web has created an entirely new way to market a service. Sites like Angies List and yelp allow joe or jane public to post their experience for virtually any service they have utilized. Laundromat, contractor, doctor, restaurant, dog walker, etc. If the service exists, its probably been [...]

The future of advertising your service

I attended a panel discussion last week called “The Future of Online Advertising.” The panel consisted of Jennifer Reynolds: Director, Worldwide Advertising/Campaign Expression at Adobe, Brian Axe: Director of Product Management for AdSense at Google, Jed Nahum: Business Integration Director, AdECN at Microsoft and Amir Ashkenazi: CEO and Co-Founder at adap.tv. The panel was [...]