Who needs collateral material?

The topic of collateral material comes up often at my company. Its one of those things that everyone has an opinion on, and every opinion seems to be a little different. From copy to color to images to layout, everyone seems to love offering their opinions on how a brochure should look. But is collatreral [...]

The road less traveled

As I was sorting through my feeds over New Year’s looking for something that seemed interesting, I came across a post on GigaOM. Its titled With 2008, Let’s Say Good-bye to Mediocrity. My first thought was that it is truly sad that we even have to be saying this, and I think Mr. Om is [...]