Happy Holidays

Wishing everyone the very best no matter what it is you are celebrating. Happy Holidays to everyone. Here’s to hoping for a better 2009.

Shouting is not marketing

We’ve all seen it…splashy adds in the paper, neon starburst signs in store windows touting huge discounts, flashy spam email offering bargain prices on printer cartridges, some guy on tv yelling at the screen that you just have to try Shamwow! And some people actually call this marketing or maybe advertising. Most of us simply [...]

Marketing Key #12 of 13

Marketing Key #12 – Your customer is buying a promise.
Remember, your customers are buying a promise from you. Especially your new customers.
Your returning customers have their past experiences with you so assuming they were positive, these customers have a reasonable expectation that you will deliver your service as promised. But new customers have to rely [...]