Marketing Key #11 of 13

Marketing Key #11 – A service cannot be returned like a product can.
This is something that is often forgotten and the reason that trust is so important. People who are buying a service are agreeing to pay for it before they even gain the benefits of the service. And if they don’t like the service [...]

Mario Sundar on business blogging

I thought this was a concise and helpful list of the 7 Habits of Highly Effective Business Bloggers. Mario put this together after his participation at the Blog World Expo.

Differentiate or die

The subject of differentiation seemed to come up in my world quite often over the last few weeks. Seems like a sign from the Marketing Gods to write a post.
It all started during a recent trip to Hawaii. My wife and I were trying to decide what exactly we wanted to do with our time [...]