Marketing Key #10 of 13

Marketing Key #10 – It is difficult for customers to compare the quality of similar services.
Have you ever tried comparing services? It’s not an easy thing to do. Take doctors for example. There are all sorts of extenuating circumstances that could effect your experience with their service. How busy are they? What are you there [...]

Are there any rules for tag lines?

I got an email the other day from Patrick asking about rules for tag lines.
“…what rules are there for taglines associated with logos?” he asked.
Good question Patrick.
The only rule, as far as I am concerned, is that the tag line, and the style of the tag line, match the image of the company. So for [...]