Marketing Key #9 of 13

Marketing Key #9 – Empower your customers, share information.
So often we focus on selling, selling, selling. Which is obviously important. But it is my belief that one should also be in the business of sharing and providing information to our customers and potential customers.
When someone is a potential customer, they are looking for information. They [...]

10 things you should never have on your website

Last week while surfing the Internet I came across a surprising number of shockingly bad websites. Which got me thinking about some things that should absolutely never be on a website. Below are 10 things that immediately came to mind, some of which I actually saw. Please feel free to add to the list in [...]

Marketing Key #8 of 13

Marketing Key #8 – Use social media to provide value, gain trust, and spread your message.
Social media can be a powerful tool, especially if you are selling a service.
One of the keys to selling a service is that customers view you as an expert, and what better way to do this than through social media. [...]