Proper messaging

One of the challenges that I am constantly faced with in my job is proper messaging. There seems to always be some internal discussion around what is the proper message for what we are trying to accomplish. And without failure, there always seems to be at least one person that is viewing things from the [...]

Distraction vs. engagement

Are your attempts at gaining new customers simply distractions to try and get their attention or methods for engaging them? There is a big difference.
Most attempts by companies to gain new customers are simply eye catching images, loud audio, bright colors and so on. They attempt to distract us from what we are doing and [...]

Save your customers from themselves

There’s no better way to demonstrate a great service than by example.
A while back, I ordered flowers for the funeral of a friend’s father-in-law. The funeral was at a location that I was not familiar with so I was relying heavily on the flower shop to make sure the flowers were appropriate and delivered to [...]