Marketing Key #7 of 13

Marketing Key #7 – Be a resource to your customers.
You absolutely have to be more than just the person/company your customer calls when they need to purchase your service. Do whatever it takes to be the industry expert in your customers eyes.
1. Send them the occasional email with a link to an article that [...]

People buy people

Its important to remember that when customers or companies buy a service, they are really buying the person selling the service. Do your customers want to buy you? Do you have people within your company that customers want to buy?
Your service is doomed to fail if you don’t have “buyable” people selling it.

Marketing Key #6 of 13

Marketing Key #6 – Customer referrals are key to growth
Referrals and endorsements are an important part of any business. There is nothing more powerful than a friend or trusted colleague recommending a product or service. But there is an important difference between product or service referrals. Let’s examine.
Product: Let’s say your neighbor knows you need [...]