The four most infuriating words

“Sorry, its our policy.”
These are probably the four most infurating words you can possibly hear from any company representative when you are trying to resolve an issue.
Basically what the person is telling you is that they really don’t care about your problem and they really don’t care about trying to find a solution. By saying [...]

Marketing Key #5 of 13

Marketing Key #5 – Trust is VERY important.
Gaining your customers trust is imperative when you are selling a service. Customers are buying a promise that you will do something for them…fix their computer, design their website, clean their teeth, trim their trees, etc. The customer’s buying decision is based on how they feel about you [...]

Know your touch points

Every time, every place, every moment a customer interacts with your company, you have a touch point. A touch point can be any number of things, including:

visiting your website
receiving and paying an invoice
interacting with your customer service
one of your employees at a job fair
your listing in a local directory
a review of your service on [...]

Marketing Key #4 of 13

Marketing Key #4 – A single person in your organization can have a major influence over a consumers purchasing decision.
Service companies rely heavily on their employees, much more so than companies that sell a product. Customers that are buying a service are buying something that is intangible, they are buying a promise.
Think about it, when’s [...]

You learn nothing while you are speaking

I posted about this last December but it seems to be a subject that comes up over and over again.
People love to talk. They especially love to talk about themselves, which includes whatever it is that they are selling. I can’t count the number of times I have listened to sales pitches that started with [...]