Marketing Key #3 of 13

Marketing Key #3 – Being viewed as an expert is key
It is important to be viewed as the expert when you are selling a product…but it is imperative when selling a service. Customers are buying a promise from you. And an expert is perceived as someone who is most likely to deliver. Everything you do [...]

You will be judged by your email address

I got a letter in the mail the other day from a company that claims to have the ability to lower my property tax. Interesting service if its true. The letter was fairly well written and had a real signature at the bottom. Nice touch.
But here was the problem. As formal and professional as the [...]

Marketing Key #2 of 13

Marketing Key #2 – Find your customers discomfort and focus on removing it
Whether it be for business or personal needs, most services are purchased to remove a discomfort. IT consultant, house cleaner, doctor, dentist, car rental, gardener, massage, etc. All are services that make life a little easier or a little more pleasant.
Keep this in [...]

BE what interests people

Thought this post by Paul Dunay was spot on.
Don’t try to interrupt people to get them interested in your brand…BE what interests them. Social media in a nutshell.

Marketing Key #1 of 13

Marketing Key #1 – There is no product to touch, taste, try or see.
Its important to remember that a service is different from a product simply because a service is not tangible. Your customer can’t pick it up off the shelf and look it over. They can’t take it for a test drive or try [...]