Why your website really, really matters

Was talking with a friend about a service that I found and really liked. I told him to check into it as I knew that he was looking for the same type of service. I explained to him that before I used the service I had thoroughly researched the company , spoke with a number [...]

How to create a tag line

My company is in the process of updating some of our marketing pieces which includes the website, tag line, business cards, etc. I really enjoy the processes used for creating each of these but want to focus on the tag line for this post.
Here is the process I like to use.
1. Come up with a [...]

Leave the right message

I get many voice mails every day from sales people pitching their wares. Some of the messages are quite good. Some of them are not. But I got one the other day that was simply inexcuseable.
The message started out fairly typical. Name, company, and a brief overview on what she was selling. She then mentioned [...]

The Medici Effect and Soft Eyes

I was watching The Celestine Prophecy on Friday night (yes, they made a movie) when I realized the powerful connection between a previous post of mine on The Medici Effect and a post I had read a few months ago on The Nametag Guy’s blog called Soften Your Eyes. And for those of you that [...]

15 thoughts on the basics of blogging

Everyone seems to be blogging but you. You’ve probably read a few articles about it, maybe even checked out a few of them (heck, you’re reading one now), or maybe you even have some favorites that you follow. But how the heck can writing a blog help sell your service? Let’s review some basics.
One of [...]

Marketing the ultimate service

As a marketer, are you following the presidential elections? You should be.
All political opinions aside, politics is the ultimate when it comes to marketing a service. Political strategists are basically marketers with a huge budget trying to position their candidate in such a way that they will get a elected. And what service is bigger [...]