Never offer a discount

Don’t cheapen your service by offering a discount to win new customers. This will result in two things, both of which are not good.
1. You will be perceived as not valuing your own service.
2. The new client will never want to pay full price.
Set a fair price based on the value of your service and [...]

Oprah the expert

For those of you that haven’t seen Oprah’s Favorite Things, it is the ultimate example of an “expert” providing a service. She reveals her favorite items of the year so that her audience members can feel safe that these particular items have been endorsed by Oprah. She has built so much trust with her audience [...]

For God’s sake, get the name right

I stopped by my work mailbox last week to see if by the off chance there might be something of value. There rarely is, which could be another post at some point in the future. But this time there was a envelope from a company offering printing services. What struck about this particular piece of [...]

Customers rarely know what they want

Google’s OHA has obviously been big news recently. No more walled gardens, a Linux OS, etc. Interesting stuff. Potentially game changing. So much so that it got me to thinking about a familiar subject.
The more I read about the possibilities of what this alliance is hoping to accomplish, the more it reminds me of something [...]

Warren Buffet

Was watching an interview with Warren Buffet the other night and he was asked why he doesn’t invest in technology stocks.
“When I look at the Internet, for example, I try to figure out how an industry or company can be hurt or changed by it, and then I avoid it,” Buffett said in the Fortune [...]

Evoked Set

A term that has always stuck with me since Marketing 101 is “Evoked Set.” Its probably what started my fascination with marketing. Simply put, it’s defined as the group of products or companies that come to mind when considering a purchase.
So here’s an example. You need new sneakers. What brands immediately pop into your head? [...]