Is that really what they are looking for?

It may seem like a no-brainer to create a website for your company. A Home Page, an About Us section, a Services section, and maybe a Contact Us page. And while this may be a good foundation, it’s probably not enough.
Always try to view your web presence from your target audiences point of view. [...]

The Medici Effect

The Medici Effect is a popular book that takes an interesting look at creativity and how to … well … create it.  The process described in the book is named after the Medici family whom some credit with igniting the Renaissance in Italy.
The basic premise is that true creativity can be found through the cross-fertilization [...]

Is the corporate website still relevant?

A lot has been written recently about the demise of the corporate website with the emergence of social media. The argument basically says that the corporate site as it is currently defined is quickly become irrelevant. So how is a corporate website currently defined? I would say its basically defined as an on-line brochure. It [...]

Write me a letter

My wife was asked to write a letter of recommendation for a colleague that is trying to get into the Stanford MBA program. To help my wife, and those like her, Stanford has created a podcast that educates anyone writing such a letter on what Stanford is looking for.
The podcast goes into great detail about [...]

I’m not rich enough

A colleague of mine said his father used to tell him, “I’m not rich enough to buy cheap things.”  The funny thing is that many people don’t understand that paying a little more for quality is actually cheaper in most instances. I can pay $150 for a pair of shoes that lasts 5 years or [...]

Hanging out

The other day I got a call from a sales rep that wanted to sell me some advertising space in his magazine. I recognized the name of the magazine as I had seen it at numerous locations around the area as a free handout. The locations were usually inexpensive restaurants or fast food establishments. On [...]

Total eclipse of the heart

We’ve all seen the gps commercial where the guy falls in love with his gps as it gives him directions while driving down the highway. The background music is that painful yet popular hit by Bonnie Tyler, Total Eclipse of the Heart. How the heck does this commercial really sell the service that a gps [...]