Skate to where the puck is going to be

Keeping with my ice hockey them, Wayne Gretzky was once asked why he is such a good player. His reply?

“I skate to where the puck is going to be, not where it has been.”

Make sure your company is not simply chasing where other companies in your industry have been. The true ability of a successful company is to skate to where the industry is going to be.