AT&T Hell

Simply put, this is how NOT to provide a service.

But Where?

In a previous post I discussed the basics of Social Media in relation to service companies. So the next question is where do I want to have content? YouTube? SlideShare? Second Life? blogs? Other sites? The answer is yes.
All this is fairly new in terms of business. And remember, you’re a service company so it’s [...]

Windows and Trust

A colleague told me a story the other day about a company that installed the windows in a brand new Chicago high rise. Seems they had a bit of a problem. There was an issue with the windows popping out due to the internal air pressure of the building. Now if you’re in a one [...]

Everything Points to the Expert

If you need brain surgery do you want a general practitioner operating on you? How about if you are getting your car fixed? Would you prefer that a general mechanic work on your car or do you want someone that specializes in your make of car? People almost always look for what they consider an [...]

Blogging

We were discussing blogs in a meeting this morning and someone used the term “thought leader.” Now this obviously doesn’t apply to everyone that blogs, but I would say that many thought leaders do blog. And what better way is there to show you are an expert at what you do then to put your [...]

Web 2 Point What?

We’ve all heard it mentioned at least once. Web 2.0. You may have even heard it called “Social Media.” But what is Web 2.0 and how does it fit in with marketing a service company.
Most of you can probably skip this paragraph, but my mom always taught me to be thorough so [...]