13 Keys to Remember About Marketing a Service

1. There is no product to touch, taste, try or see. (more)

2. Find your customers discomfort and focus on removing it. (more)

3. Being viewed as an expert is key. (more)

4. A single person in your organization can have a major influence over a consumers purchasing decision. (more)

5. Trust is VERY important. (more)

6. Customer referrals are key to growth. (more)

7. Be a resource to your customers. (more)

8. Use social media to provide value, gain trust, and spread your message. (more)

9. Empower your customers, share information. (more)

10. It is difficult for customers to compare the quality of similar services. (more)

11. A service cannot be returned like a product can. (more)

12. Your customer is buying a promise. (more)

13. Be honest with your customers, the information is out there anyways.